Deep hydration and skincare actives, now in make-up

HydraGeneration Pale Rose is a biotech active developed by Naolys from Rosa centifolia plant cells. Designed to merge skincare performance with make-up applications, this ingredient meets the growing demand for hybrid products that combine functional efficacy with cosmetic appeal.

A proven hydration booster

Efficacy is backed by instrumental tests on volunteers:

• +46% hydration after a single application

• +72% after 28 days of daily use

• −30% transepidermal water loss (TEWL)

• +20% increase in skin fatty acids, enhancing barrier function and comfort

• Improved skin texture: softer, more resilient skin

Ideal for color & care formulations

HydraGeneration Pale Rose is available in five different forms (water-soluble, oil-soluble, powder, etc.), making it highly versatile across:

• Foundations, BB and CC creams

• Lipsticks, lip balms, and glosses

• Make-up with skincare claims or glow-enhancing properties

• Colored products with SPF or environmental protection

Would you like to know more? Download the brochure to explore clinical data, usage guidelines, and formulation compatibility.

The Company