Deep hydration and skincare actives, now in make-up
HydraGeneration Pale Rose is a biotech active developed by Naolys from Rosa centifolia plant cells. Designed to merge skincare performance with make-up applications, this ingredient meets the growing demand for hybrid products that combine functional efficacy with cosmetic appeal.
A proven hydration booster
Efficacy is backed by instrumental tests on volunteers:
+46% hydration after a single application
+72% after 28 days of daily use
−30% transepidermal water loss (TEWL)
+20% increase in skin fatty acids, enhancing barrier function and comfort
Improved skin texture: softer, more resilient skin
Ideal for color & care formulations
HydraGeneration Pale Rose is available in five different forms (water-soluble, oil-soluble, powder, etc.), making it highly versatile across:
Foundations, BB and CC creams
Lipsticks, lip balms, and glosses
Make-up with skincare claims or glow-enhancing properties
Colored products with SPF or environmental protection





