The global pandemic has changed the lives and habits of many, changing the way they work, learn and interact. We all have developed a professional and personal virtual life which has led to both positive and negative aspects. On the one hand, the “live” sociality has been put aside, on the other hand a new daily life at home has been rediscovered, also made up of routines leading us to focus more on well-being and taking care of ourselves and the environments where we spend whole days.

In this sense, natural fragrances and room fragrances are increasingly present in the home environment: perfumes and smells make you travel with your imagination and mind since ever.
A perfume can help you remember a place, a holiday, an experience, a person, a food.
A natural fragrance can relax and relieve stress (aromatherapy).

Natural fragrances, do-it-yourself perfumes and 2021 trends: Essencia and novelties

Sustainability and customization: these are the keywords of the trends linked to natural fragrances and perfumes for 2021 and 2022. To remember this, the Company we represent, Essencia, has recently introduced two new fragrance concepts: “The Power of Cold” and “The Power of Warmth”. The first group linked to home fragrances for the interior, the second one linked to fragrances for outdoor activities and experiences. Heat and cold in comparison with each other give the tempo of time and seasons, of life at home and life outdoors.
All fragrances are cruelty-free, sustainable, 100% natural, designed for the beauty sector.

Natural fragrances, do-it-yourself perfumes and 2021 trends: customization

On the other hand, as far as customization, new scenarios are opening up for the world of perfumes. The pleasure of creating your own fragrance to wear is one of the main desires of the end consumer. This is the reason why many companies in the sector are investigating the opportunity to propose combinations of original essences, without additions and provided with a sustainability certification, which can be chosen, mixed and combined to create their own perfume independently.
In this regard, we would like to point out this interesting detailed analysis related to this issue, published on the ANSA online portal